25 meetings and 7 closed deals in 60 days.
How a design agency for landscaping companies went from a good idea with no steady way to find clients to a new acquisition channel that runs every day.
Dave MarciniakFounder, Landscape Design LabIn 60 days, Volente sent 28,864 cold emails for Landscape Design Lab, Dave Marciniak's design agency for landscaping companies. That produced a 2.6% reply rate, 61 leads, 25 booked meetings, 18 meetings held and 7 deals closed with his exact ideal client, plus a client channel that keeps running every day.
Who is Landscape Design Lab?
Landscape Design Lab is Dave Marciniak's design agency for landscaping companies. The offer is simple: bigger, better projects without hiring a full-time designer.
What was the problem?
Dave was great at the work, with no steady way to find clients. The skill and the offer were there. What was missing was proof that enough buyers wanted it, and a reliable way to reach them. Until that is solved, a good idea stays an idea.
Week one of the launch“It’s a relief to hear that my business idea has potential.”
Dave Marciniak, Founder, Landscape Design Lab
What did we do?
- Built the right list. About 15,000 decision makers at companies that fit his ideal client, and only the people who buy.
- Tested three angles. Three messages went out in week one. One pulled ahead fast, and it was the one Dave picked himself.
- Caught a wrong turn early. Our first draft sounded like a lead service. Dave flagged it, and we rewrote it around the real pain.
- Booked the calls for him. Every reply got a fast answer with real times, so interest became a call on his calendar.
What you can steal: say what you do in one plain sentence, and open with the problem your buyer already feels.
What came back?
| Metric | Last 60 days |
|---|---|
| Emails sent | 28,864 |
| Reply rate | 2.6% |
| Leads generated | 61 |
| Meetings booked | 25 |
| Meetings held | 18 |
| Deals closed | 7 |
The demand came from more than one kind of buyer. Companies with a full in-house design team asked for overflow help. Smaller shops asked for the work they never had time to do. One owner asked to bring his whole sales team in, so every one of them can send Dave work.
What does a working channel look like?
Six days from the inbox, mid-October:
- Oct 15: the owner of a 24-person company (about $11M a year) asked for more details, then booked a call for Oct 20.
- Oct 14: the president of a 44-year-old firm sent Dave two project layouts to look at.
- Oct 13: a company whose in-house team stays booked wants Dave to cover the overflow. The call happened that day.
- Oct 13: a buyer Dave had just brought on asked to set up his entire sales team so they can all send work.
- Oct 12: a proposal went out to a company with one to two projects ready to go, and the engagement letter was sent.
- Last week: 5,472 emails sent and 6 new leads, with fresh campaigns launching this week.
What did Dave say?
Trustpilot review“I’m super impressed with Matt and the team. I’m launching a new business and struggling to get traction. They’ve done a fantastic job of communicating what it is I do and why my prospects need me, and it’s paying off!”
Dave Marciniak, Founder, Landscape Design Lab
More case studies
Matt leads strategy at Volente and makes sure every client's KPIs get hit. Volente is a full outbound team of GTM engineers, SDRs, senior warm callers and specialists that sends 150,000+ cold emails a month for agencies and B2B SaaS companies across the US and Canada. Connect on LinkedIn.
Want results like Landscape Design Lab?
Book 30 minutes with Matt and leave with a plan for more sales calls, or start with a free 48-hour audit of your outbound.