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How It Works

From contract signed to booked meetings.
Here's what happens, week by week.

No black boxes, no ambiguity. From the quick wins we chase on day one to the always-on pipeline that compounds, here's exactly how it goes.

Week 1

Kickoff + Day-One Quick Wins

Day one we're moving on two fronts. We stand up your sending infrastructure (domains, DNS, inboxes warming up) and get fully aligned on your offer, past wins, and ICP. At the same time, a caller starts working your existing leads by phone, email, and text to pull quick wins onto your calendar while the rest is built.

What we do
  • Purchase & authenticate custom lookalike domains
  • Configure SPF, DKIM & DMARC on every inbox
  • Spin up Google Workspace, Microsoft 365 & private SMTP
  • Load mailboxes into private warm-up pool
  • Run deep-dive onboarding call with you
  • Add a caller to re-engage your existing leads for quick wins
What you do
  • Fill out our intake form so we have everything we need to hit the ground running
  • Show up to the onboarding call with key stakeholders so we can deep-dive your offer, product, ICP, and preferences
  • Join your dedicated Slack channel for ongoing communication
What you'll see
  • Domain & inbox setup confirmation
  • Dedicated Slack channel goes live
  • Onboarding recap doc with goals & KPIs
Week 2

Market Research, ICP & Lead Lists

We map your total addressable market, isolate your highest-intent ICP segments, and build verified, enriched lead lists. Every lead passes our 3-layer qualification before it ever sees an email - ICP filter, Clay AI double-qualification, and pre-send sanity review.

What we do
  • Map your total addressable market & segment
  • Apply firmographic & technographic filters
  • Run Clay AI double-qualification on every lead
  • Enrich contacts with intent signals & activity data
  • Verify every email address before send
What you do
  • Review & sign off on the ICP definition
  • Flag any companies to exclude (competitors, past losses)
  • Approve the lead list sample we send for review
What you'll see
  • ICP brief document with segment breakdown
  • Sample lead list to QA before final pull
  • Total verified contacts ready for sequence load-in
Week 3

Copywriting + Sequence Build

This is where most agencies cut corners - we don't. We diagnose your prospects' biggest pains, study your past wins, and write the full multi-touch sequence in your voice. Subject lines, openers, follow-ups, objection-handling replies. You sign off before a single email goes live.

What we do
  • Voice-of-customer research from your past wins
  • Write 2–3 distinct angles to A/B test
  • Build full 4+ step sequence in your voice
  • Configure subject line & CTA experiments
  • Load sequence into Email Bison & QA every variable
What you do
  • Review the copy doc & mark what doesn't sound like you
  • Approve the final sequence (we revise until you green-light)
  • Share any objection responses or competitive context
What you'll see
  • Full sequence draft in a shared Google Doc
  • Side-by-side A/B angle comparison
  • Final sequence locked & loaded for launch
Week 4

Launch, Call + Book

Campaigns go live with a controlled volume ramp. Our dedicated setters take over every reply, warm-calling each interested lead within 5 minutes and nurturing them across phone, email, and text until the meeting is booked on your calendar.

What we do
  • Controlled launch with phased volume ramp
  • Warm-call every interested lead within 5 minutes
  • Nurture every lead across phone, email & text
  • Reply in your voice, on-brand every time
  • Book qualified meetings as they convert
  • Monitor deliverability metrics daily, adjust as needed
What you do
  • Take the calls we book
  • Send us call feedback so we can sharpen targeting, copy, and qualification
  • Close deals
What you'll see
  • Slack updates with reply volume + quality
  • Interested replies + booked meetings as they come in*
  • First performance report by the end of week 4
Ongoing

Optimization, Training & Scale

Once meetings start landing on your calendar, the work shifts. The campaigns keep running and compounding - but our highest-leverage time becomes everything around outbound: diagnosing where deals stall, coaching the people closing them, and tailoring what we do next to your business.

What we do
  • Continuous performance reviews & copy iterations
  • Cut what's not working, scale what is
  • Roll new angles every 2–3 weeks
  • Calls with Matt to diagnose your current sales process - where deals are stalling, what's converting, what's leaking
  • Training your team on what we've found works - frameworks, scripts, objection patterns from running outbound for dozens of agencies
  • Custom recommendations tailored to your business - what to fix first, what to invest in next, what to ignore
  • Layer in LinkedIn outreach to reach decision-makers across channels
What you do
  • Show up to the meetings, close deals
  • Share won/lost deal feedback so we sharpen targeting
  • Join the strategy + diagnostic calls (~2 hrs / month)
  • Take the training and the recommendations seriously - that's where the second leg of growth comes from
What you'll see
  • Bi-weekly formal performance reports in your inbox
  • Compounding meeting volume month over month
  • Tighter close rates as your sales process gets diagnosed and trained
  • Pipeline you can actually forecast against
All standard in your engagement

Beyond running campaigns, every Volente engagement includes the work that makes outbound actually compound:

  • Sales coaching & closer training - live call review, objection frameworks, and weekly reps so the meetings we book actually close
  • Offer engineering - positioning, pricing, and packaging sharpened before and during campaigns so what hits the inbox actually lands
  • GTM resources & playbooks - the same frameworks, scripts, and SOPs we use internally, handed to your team
  • Appointment setter training & embedding - if you want your own setters, we hire, train, and embed them using our playbook, then hand off when they're independent

* A note on timing. The 4-week plan above is how we sequence the launch - not a guarantee that booked meetings will land on your calendar by the end of week 4. Real-world timing varies with your industry, offer maturity, ICP size, deliverability ramp, and reply patterns. Most clients see their first qualified meetings between weeks 4 and 6, with volume compounding from there. We'll set realistic expectations during onboarding once we've seen your numbers.

Want a custom 90-day plan for your agency?

Grab a free audit. We'll send back a 5–10 minute Loom + 3-page PDF in 48 hours with a roadmap built for your business - what to fix first, second, and third.

Get a free outbound audit Or book a strategy call