From contract signed to qualified meetings -
here's exactly what happens, week by week.

Week 1

Discovery + Infrastructure Buildout

Day one we're moving. Domains purchased, DNS configured, inboxes spinning up in our private warm-up pool. Simultaneously we're getting fully aligned with your team - your offer, past wins, ideal clients, differentiation.

What we do

• Purchase & authenticate custom lookalike domains
• Configure SPF, DKIM & DMARC on every inbox
• Spin up Google Workspace, Microsoft 365 & private SMTP
• Load mailboxes into private warm-up pool
• Run deep-dive onboarding call with you

What you do

• Fill out our intake form so we have everything we need to hit the ground running
• Show up to the onboarding call with key stakeholders so we can deep-dive your offer, product, ICP, and preferences
• Join your dedicated Slack channel for ongoing communication

What you'll see

• Domain & inbox setup confirmation
• Dedicated Slack channel goes live
• Onboarding recap doc with goals & KPIs

Week 2

Market Research, ICP & Lead Lists

We map your total addressable market, isolate your highest-intent ICP segments, and build verified, enriched lead lists. Every lead passes our 3-layer qualification before it ever sees an email - ICP filter, Clay AI double-qualification, and pre-send sanity review.

What we do

• Map your total addressable market & segment
• Apply firmographic & technographic filters
• Run Clay AI double-qualification on every lead
• Enrich contacts with intent signals & activity data
• Verify every email address before send

What you do

• Review & sign off on the ICP definition
• Flag any companies to exclude (competitors, past losses)
• Approve the lead list sample we send for review

What you'll see

• ICP brief document with segment breakdown
• Sample lead list to QA before final pull
• Total verified contacts ready for sequence load-in

Week 3

Copywriting + Sequence Build

This is where most agencies cut corners - we don't. We diagnose your prospects' biggest pains, study your past wins, and write the full multi-touch sequence in your voice. Subject lines, openers, follow-ups, objection-handling replies. You sign off before a single email goes live.

What we do

• Voice-of-customer research from your past wins
• Write 2–3 distinct angles to A/B test
• Build full 4+ step sequence in your voice
• Configure subject line & CTA experiments
• Load sequence into Email Bison & QA every variable

What you do

• Review the copy doc & mark what doesn't sound like you
• Approve the final sequence (we revise until you green-light)
• Share any objection responses or competitive context

What you'll see

• Full sequence draft in a shared Google Doc
• Side-by-side A/B angle comparison
• Final sequence locked & loaded for launch

Week 4

Launch + First Replies

Campaigns go live with a controlled volume ramp. AI plus a human setter hits every reply inside ten minutes, and our dedicated North American appointment setters take over from there - replying in your voice, calling high-intent prospects, and working interested replies toward booked meetings.

What we do

• Controlled launch with phased volume ramp
• Sub-10-min response time, AI + human-in-the-loop, 24/7
• Dedicated setters take over interested replies
• Outbound calls to high-intent prospects
• Book qualified meetings as they convert
• Monitor deliverability metrics daily, adjust as needed

What you do

• Take the calls we book
• Send us call feedback so we can sharpen targeting, copy, and qualification
• Close deals

What you'll see

• Slack updates with reply volume + quality
• Interested replies + booked meetings as they come in*
• First performance report by the end of week 4

Ongoing

Optimization, Reporting & Scale

Week 5 and beyond, the system compounds. We iterate copy continuously based on what's working, scale volume as performance proves out, and send bi-weekly formal reports + monthly strategy reviews so you're never surprised by a number.

What we do

• Continuous performance reviews & copy iterations
• Cut what's not working, scale what is
• Roll new angles every 2–3 weeks
• Expand to LinkedIn or calling once email is dialed
• Monthly strategy review with you & Matt

What you do

• Show up to the meetings, close deals
• Share won/lost deal feedback so we sharpen targeting
• ~2 hours / month of strategy & review time

What you'll see

• Bi-weekly formal performance reports in your inbox
• Compounding meeting volume month over month
• Pipeline you can actually forecast against

* A note on timing. The 4-week plan above is how we sequence the launch - not a guarantee that booked meetings will land on your calendar by the end of week 4. Real-world timing varies with your industry, offer maturity, ICP size, deliverability ramp, and reply patterns. Most clients see their first qualified meetings between weeks 4 and 6, with volume compounding from there. We'll set realistic expectations during onboarding once we've seen your numbers.