From contract signed to qualified meetings - here's exactly what happens, week by week.
No black boxes. No ambiguity. We've launched 300+ campaigns and this is the exact sequence that gets your first qualified meeting booked in weeks 4–6.
Week 1
Discovery + Infrastructure Buildout
Day one we're moving. Domains purchased, DNS configured, inboxes spinning up in our private warm-up pool. Simultaneously we're getting fully aligned with your team - your offer, past wins, ideal clients, differentiation.
What we do
Purchase & authenticate custom lookalike domains
Configure SPF, DKIM & DMARC on every inbox
Spin up Google Workspace, Microsoft 365 & private SMTP
Load mailboxes into private warm-up pool
Run deep-dive onboarding call with you
What you do
Fill out our intake form so we have everything we need to hit the ground running
Show up to the onboarding call with key stakeholders so we can deep-dive your offer, product, ICP, and preferences
Join your dedicated Slack channel for ongoing communication
What you'll see
Domain & inbox setup confirmation
Dedicated Slack channel goes live
Onboarding recap doc with goals & KPIs
Week 2
Market Research, ICP & Lead Lists
We map your total addressable market, isolate your highest-intent ICP segments, and build verified, enriched lead lists. Every lead passes our 3-layer qualification before it ever sees an email - ICP filter, Clay AI double-qualification, and pre-send sanity review.
What we do
Map your total addressable market & segment
Apply firmographic & technographic filters
Run Clay AI double-qualification on every lead
Enrich contacts with intent signals & activity data
Verify every email address before send
What you do
Review & sign off on the ICP definition
Flag any companies to exclude (competitors, past losses)
Approve the lead list sample we send for review
What you'll see
ICP brief document with segment breakdown
Sample lead list to QA before final pull
Total verified contacts ready for sequence load-in
Week 3
Copywriting + Sequence Build
This is where most agencies cut corners - we don't. We diagnose your prospects' biggest pains, study your past wins, and write the full multi-touch sequence in your voice. Subject lines, openers, follow-ups, objection-handling replies. You sign off before a single email goes live.
What we do
Voice-of-customer research from your past wins
Write 2–3 distinct angles to A/B test
Build full 4+ step sequence in your voice
Configure subject line & CTA experiments
Load sequence into Email Bison & QA every variable
What you do
Review the copy doc & mark what doesn't sound like you
Approve the final sequence (we revise until you green-light)
Share any objection responses or competitive context
What you'll see
Full sequence draft in a shared Google Doc
Side-by-side A/B angle comparison
Final sequence locked & loaded for launch
Week 4
Launch + First Replies
Campaigns go live with a controlled volume ramp. AI plus a human setter hits every reply inside ten minutes, and our dedicated North American appointment setters take over from there - replying in your voice, calling high-intent prospects, and working interested replies toward booked meetings.
What we do
Controlled launch with phased volume ramp
Sub-10-min response time, AI + human-in-the-loop, 24/7
Dedicated setters take over interested replies
Outbound calls to high-intent prospects
Book qualified meetings as they convert
Monitor deliverability metrics daily, adjust as needed
What you do
Take the calls we book
Send us call feedback so we can sharpen targeting, copy, and qualification
Close deals
What you'll see
Slack updates with reply volume + quality
Interested replies + booked meetings as they come in*
First performance report by the end of week 4
Ongoing
Optimization, Training & Scale
Once meetings start landing on your calendar, the work shifts. The campaigns keep running and compounding - but our highest-leverage time becomes everything around outbound: diagnosing where deals stall, coaching the people closing them, and tailoring what we do next to your business.
What we do
Continuous performance reviews & copy iterations
Cut what's not working, scale what is
Roll new angles every 2–3 weeks
Calls with Matt to diagnose your current sales process - where deals are stalling, what's converting, what's leaking
Training your team on what we've found works - frameworks, scripts, objection patterns from running outbound for dozens of agencies
Custom recommendations tailored to your business - what to fix first, what to invest in next, what to ignore
Expand to LinkedIn or calling once email is dialed
What you do
Show up to the meetings, close deals
Share won/lost deal feedback so we sharpen targeting
Join the strategy + diagnostic calls (~2 hrs / month)
Take the training and the recommendations seriously - that's where the second leg of growth comes from
What you'll see
Bi-weekly formal performance reports in your inbox
Compounding meeting volume month over month
Tighter close rates as your sales process gets diagnosed and trained
Pipeline you can actually forecast against
All standard in your engagement
Beyond running campaigns, every Volente engagement includes the work that makes outbound actually compound:
Sales coaching & closer training - live call review, objection frameworks, and weekly reps so the meetings we book actually close
Offer engineering - positioning, pricing, and packaging sharpened before and during campaigns so what hits the inbox actually lands
GTM resources & playbooks - the same frameworks, scripts, and SOPs we use internally, handed to your team
Appointment setter training & embedding - if you want your own setters, we hire, train, and embed them using our playbook, then hand off when they're independent
* A note on timing. The 4-week plan above is how we sequence the launch - not a guarantee that booked meetings will land on your calendar by the end of week 4. Real-world timing varies with your industry, offer maturity, ICP size, deliverability ramp, and reply patterns. Most clients see their first qualified meetings between weeks 4 and 6, with volume compounding from there. We'll set realistic expectations during onboarding once we've seen your numbers.
Want a custom 90-day plan for your agency?
Grab a free audit. We'll send back a 5–10 minute Loom + 3-page PDF in 48 hours with a roadmap built for your business - what to fix first, second, and third.