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Free Forecasting Tool

The Outbound Forecast Calculator.

Plug in your numbers. See exactly how much outbound volume you need - and how much revenue it should produce - to hit your goals. Built on real campaign data.

Your inputs

$
$

Any reply, including auto-responders + OOOs. Industry avg: 1–4%

% of all replies that show genuine interest. Industry avg: 20–50%

Industry avg: 20–40%

Industry avg: 90%

Avg for cold outbound: 20% (higher with experience)

Your forecast

$50,000

Monthly revenue from outbound

Emails / month

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Emails / day

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Meetings booked / mo

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Meetings held / mo

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Deals closed / mo

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Pipeline value / mo

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Infrastructure you'll need

Inboxes (20 emails/day each) -
Domains (3 inboxes per domain) -
Get a free outbound audit Or book a strategy call

Forecasts assume well-built infrastructure, real copy, real ICP targeting, and active reply handling. Yours likely won't hit these unless all four are in place. That's where we come in.

What 12 months of outbound looks like vs. doing nothing.

Using the inputs from the Calculator tab. Assumes a 3-month ramp: month 1 builds infrastructure, month 2 hits ~30% of steady-state, month 3 ~70%, month 4+ runs at 100%.

Where are you starting today? Use your actuals (last 3-month avg if monthly varies). Leave at 0 if outbound is your first revenue motion.
$

Everything you earn today from referrals, inbound, repeat business - not from cold outbound.

Year-over-year growth from your existing motion. Converted to monthly compounding internally.

If you do nothing
$0
12-month revenue (baseline + organic growth)
vs
If you launch outbound
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12-month revenue (baseline + organic + outbound)
Pure outbound revenue gain over 12 months
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Reality check.

These are the numbers when the system runs clean. In practice, results almost always come in lower because of operational constraints (fulfillment capacity, onboarding bandwidth), closing variance (one bad month tanks the average), limited ability to onboard consistent business without breaking things, changes in outbound efforts (offers that stop landing, audience shifts), message fatigue (segments that worked in month 3 stop in month 9), seasonality, hiring gaps, deliverability turbulence, and a dozen other variables a slider can't model. Treat this as a ceiling - the math of what's possible - not a guarantee. Use it to decide if outbound is worth investing in.

Cumulative revenue, month by month
With outbound Do nothing
Meetings booked over 12 mo
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Deals closed over 12 mo
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Pipeline value generated
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Steady-state revenue/mo
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Get this forecast in your inbox + a launch playbook We'll email you this exact projection with your numbers, plus a step-by-step setup guide: what infrastructure to build, how to size your inboxes & domains, and the launch sequence we use for new accounts. Free.
How these numbers are calculated

No fluff. Every number on this page is derived from the inputs above, using transparent math. Defaults reflect medians from our portfolio - not best-case scenarios.

The funnel math

  1. emails_per_month = total_replies ÷ reply_rate
  2. total_replies = interested_replies ÷ interested_rate
  3. interested_replies = meetings_booked ÷ booking_rate
  4. meetings_booked = meetings_held ÷ show_rate
  5. meetings_held = deals_closed ÷ close_rate
  6. deals_closed = revenue_goal ÷ deal_size (revenue mode)
    or directly entered (meetings mode)

Infrastructure sizing

  1. 20 business days / month
  2. 20 emails / inbox / day (safe steady-state cap)
  3. 3 inboxes / domain (max we run per domain)
  4. inboxes = ceil(emails_per_day ÷ 20), min 1
  5. domains = ceil(inboxes ÷ 3), min 1

Ramp curve (12-month)

  1. M1: 0% - infra build, copy + lead lists
  2. M2: 15% - first sends, warm-up still active
  3. M3: 40% - copy iterations starting to land
  4. M4: 70% - campaigns dialed in
  5. M5: 90% - setters refined, deliverability stable
  6. M6+: 100% - steady state

Baseline + growth

  1. baseline_M[m] = current_monthly_rev × (1 + monthly_growth)^m
  2. monthly_growth = (1 + annual_growth)^(1/12) - 1
  3. Do-nothing line = sum of baselines M1-M12
  4. With-outbound line = do-nothing + sum of ramped outbound
  5. "Pure gain" = with-outbound - do-nothing (= outbound contribution alone)

Default sources: Reply rate 2.5% (industry 1-4%), interested rate 35% of all replies (industry 20-50%), booking rate 30% of interested (industry 20-40%), show rate 90% with active setter follow-up, close rate 20% on cold-sourced leads. All defaults are user-adjustable - override with your own data if you have it.

Get a free outbound audit Or book a strategy call

The ramp assumption is the median across our portfolio - some agencies hit 100% by week 6, others take longer. Compounding starts the day you ship copy and doesn't stop while the system runs.