Privacy Policy

Volente Media ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

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1. Information We Collect

We may collect information about you in a variety of ways, including:

• Personal Data: Name, email address, phone number, company name, and other identifying information you voluntarily provide when booking a call, filling out a form, or contacting us.
• Derivative Data: Information our servers automatically collect when you access our site, such as your IP address, browser type, operating system, access times, and the pages you viewed.
• Behavioral & Session Data: Information about how you interact with our website - including mouse movements, scroll depth, clicks, page navigation paths, and session recordings - collected through analytics tools such as Microsoft Clarity (see Section 5 for details).
• Marketing & Communications Data: Your preferences in receiving marketing communications and your communication preferences.

2. How We Use Your Information

We use the information we collect for purposes including:

• To schedule and conduct strategy calls and meetings you request
• To provide, operate, and maintain our services
• To send you relevant follow-up communications, proposals, and updates
• To improve our website and service offerings based on usage patterns
• To comply with legal obligations and protect our legal rights
• To respond to inquiries, questions, and support requests

3. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share information with trusted service providers who assist us in operating our website and delivering our services (such as CRM software, scheduling tools, and email platforms), provided those parties agree to keep this information confidential. We may also disclose your information where required by law or to protect the rights and safety of Volente Media and others.

4. Cookies & Tracking Technologies

We may use cookies, web beacons, and similar tracking technologies to collect and store information about how you interact with our website. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our site may not function properly.

5. Third-Party Analytics & Services

Our website uses third-party services to operate, measure performance, and improve user experience. These third parties have their own privacy policies and act as independent data controllers or processors for the information they collect. The most relevant ones are described below.

5.1 Microsoft Clarity

We use Microsoft Clarity, a behavioral analytics service provided by Microsoft Corporation, to better understand how visitors use our site. Clarity collects information including (but not limited to):

• Mouse movements, clicks, scroll behavior, and other interaction patterns
• Page views, navigation paths, time spent on each page, and exit behavior
• Device characteristics: browser type, operating system, screen resolution, language settings, and approximate geographic location (derived from IP)
• Anonymized session recordings - video-like replays of how you used the site, with sensitive form fields and personally identifiable text automatically masked by default
• Aggregated heatmaps showing where visitors click, move, and scroll across our pages

This data is transmitted to and stored on Microsoft's servers (which may be located in the United States or other countries outside your own) and is used by us and Microsoft solely to analyze website usage, detect issues, and improve site performance. Microsoft does not sell this data, and the data is not used to identify you personally or to retarget you with advertising. Information collected is retained by Microsoft for a limited time as described in their data retention practices.

For more information about how Microsoft handles this data, please review the Microsoft Privacy Statement and the Clarity privacy FAQ. To opt out of analytics tracking on our site, you can enable your browser's "Do Not Track" setting, use an ad/tracker blocker, or contact us directly using the details in Section 11.

5.2 Google Analytics

Where enabled, we may use Google Analytics 4 (provided by Google LLC) to collect aggregate usage statistics. IP addresses are anonymized before being processed. For details, see the Google Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

5.3 Other Third-Party Services

Our site also embeds or links to other third-party services we use to run our business - including GoHighLevel (calendar booking and CRM), Trustpilot (customer reviews), Gamma (case studies), and our email infrastructure providers. These services may set their own cookies or collect their own data subject to their respective privacy policies. We encourage you to review their privacy policies before interacting with embedded content.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your data is no longer needed, we will delete it or anonymize it in a secure manner.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Object to or restrict certain processing of your data
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the details below.

8. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn we have collected such information, we will delete it promptly.

10. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of any significant changes by updating the "Last updated" date at the top of this page. Your continued use of our website after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, or wish to exercise any of your rights, please contact us at:

Volente Media
Email: contact@volentemedia.com
Website: volentemedia.com