We build your outbound engine. Then we teach you to run it.
For agencies that want to own their pipeline. We fix your offer, build the whole cold email system and go live in week 2. Then we hand you the keys and stay in your corner until your team runs it on its own.
The Plug-and-Play Pipeline is our done-with-you program. We rebuild your offer and messaging, then build the full cold email system for you: lists, enrichment, copy, domains and inboxes. Most clients go live in week 2. Then we hand over the keys, teach your team the whole system, set up an inbox triage system that answers part of your replies automatically, and coach your closing scripts. One setup fee, and you own everything.
How does done-with-you work?
Four steps. We do the heavy lifting up front, then make sure your team can run it without us.
Offer and messaging
We fix the offer before anything sends, because that is where most cold email fails.
- Niche research to find the buyers who need you most
- An offer rebuild, so a cold prospect actually cares
- A pricing review. Sometimes that means a price increase
- Messaging and angles built for your market
We build it for you
Our team builds the whole engine. Most clients go live in week 2.
- Lead lists built around real buying signals
- Enrichment, so every email can be personal
- Copy written from data on 150,000+ cold emails a month
- Domains and inboxes set up in your name, authenticated and warmed
We hand you the keys
Once it is live and landing, it is yours. Your team books the calls.
- Everything runs in accounts you own
- A walkthrough of every campaign, list and setting
- Your team turns replies into booked calls
We teach you to run it
Consulting until your team runs the full system on its own.
- Training on the full system: lists, copy, testing and scaling
- An inbox triage system that sorts replies and sends first responses automatically
- Closing scripts and sales coaching, so more calls become clients
Why do you start with the offer?
A great cold email cannot save an offer nobody wants. So before we write a word, we research your niche, find the buyers with the most urgent problem and rebuild the offer around it. We also look hard at your pricing. A lot of agencies undercharge for what they deliver, so sometimes the right move is a price increase. You can see where it leads in our case studies.
What is the inbox triage system?
Replies are where most teams drop the ball. Our triage system sorts every reply the moment it lands: interested, not now, wrong person, out of office or unsubscribe. The routine ones get a first response automatically, so your team only spends time on the replies that can turn into a call.
Done-with-you or done-for-you?
| Done-with-you (this) | Done-for-you | |
|---|---|---|
| Best for | Agencies with someone in-house who wants to own outbound | Agencies that want meetings without running anything |
| Offer work | Niche research, offer rebuild, pricing review | Niche research, offer rebuild, pricing review |
| Who builds it | We do | We do |
| Who runs it after launch | Your team, with our consulting | We do, every day |
| Replies and calls | Your team, with the triage system | We call interested leads within 5 minutes and book the meeting |
| How it is priced | One setup fee | Flat monthly fee + a small fee per qualified meeting |
| Guarantee | A live, tested system before handoff | 60 qualified meetings in 150 days* |
Not sure which fits? See both plans side by side, or ask us on a call.
Questions
How fast do we go live?
Most clients go live in week 2. Week 1 is offer work, lists, copy and the infrastructure build.
Do we own everything?
Yes. Domains, inboxes, lists and the sending platform are all set up in your name. When we hand over the keys, nothing is rented from us.
What is the inbox triage system?
Every reply gets sorted the moment it lands: interested, not now, wrong person, out of office or unsubscribe. The routine ones get a first response automatically, so your team only spends time on the replies that can turn into a call.
Do you really help with our offer and pricing?
Yes. Most cold email fails before it sends because the offer is vague. We do niche research, rebuild the offer and review your pricing. Sometimes that means a price increase.
How is it priced?
One setup fee. Your exact quote depends on volume, channels and how fast you want to launch, so we confirm it on a 30-minute call.
Is this only for agencies?
Agencies are our specialty: marketing, creative, design and lead generation agencies. We also run it for other B2B companies that have a proven offer.
Want your own outbound engine?
30 minutes with Matt. We will look at your offer, map the build and tell you whether done-with-you or done-for-you fits. If we are not a fit, we will say so.
