The short answerAcross six recent engagements: a B2B consultant added 21 meetings and $12K+ in new MRR in 60 days; a SaaS prospecting platform booked 27 demos and $54K+ in pipeline in 21 days; a marketing agency added $13.5K in new revenue from 49 leads in 44 days; an AI startup booked its first meeting within 60 minutes of launch. Every number below comes from the campaign data in the full case study.
On this page- Leverage Point: How a B2B consultant added 21 meetings and $12K+ in new MRR in 60 days
- LocalPipe: How a prospecting platform booked 27 demos and $54K+ in pipeline in 21 days
- Endeavor Digital: How a marketing agency added $13.5K in new revenue from 49 leads in 44 days
- AI Oasis: How AI Oasis booked its first meeting within 60 minutes of launch
- Blackwood Consulting: How a sales consultancy found message-market fit for cold email in 42 days
- CEO Resource Board: How a leadership consultancy got 12 manufacturing executives to confirm for a private roundtable
Leverage Point · B2B strategy consultancy · Ontario, Canada
Matt Schaubroeck · Founder, Leverage Point How a B2B consultant added 21 meetings and $12K+ in new MRR in 60 days
21meetings booked in 60 days
52interested leads
$12K+new monthly recurring revenue
5offers tested to find the winner
Before Volente: Founder Matt Schaubroeck was sending cold emails by hand, testing channels inconsistently and juggling delivery with sales. The offer was strong; the system was missing.
What we did
- Mapped the total addressable market within 48 hours and narrowed the ICP to founders and CEOs at 5 to 30 person tech companies (health, clean, prop and fin tech)
- Set up new sending domains and warmed them for 2 weeks
- Tested 4 to 5 copy variations and 5 offers; a market-expansion angle won in the first 10 days
- Rebuilt the ICP from every reply after campaign one (30+ replies, 15+ warm leads), then scaled the winner
Client review“Our company has been working with Volente for nearly a year. During that time they have been responsive to our business needs, and proactive in identifying areas of opportunities to grow our sales funnel.”
Matt Schaubroeck, Founder, Leverage Point (Trustpilot)
Read the full Leverage Point case study
LocalPipe · SaaS prospecting platform
Dylan · Founder, LocalPipe How a prospecting platform booked 27 demos and $54K+ in pipeline in 21 days
27demos booked in 21 days
$54K+pipeline created
3.5%reply rate on 11,052 emails
0.92%bounce rate
Before Volente: Growth came from referrals and LinkedIn content, so pipeline was sporadic. As a solo founder buried in product and support, there was no time to build cold email.
What we did
- Owned the full front end: infrastructure, list building, copy, angles, sequencing and reply management
- Led with a free 2,000-contact list instead of asking for a call, which produced about 1 demo for every 150 emails
- Sent 11,052 emails to 5,888 people: 206 replies, 40 interested, under 1% bounce
- Turned open tracking off to protect deliverability
Read the full LocalPipe case study
Endeavor Digital · Marketing agency for home-service businesses
Preston · Endeavor Digital How a marketing agency added $13.5K in new revenue from 49 leads in 44 days
$13.5Knew revenue in 44 days
49interested prospects
309replies on 20,523 emails
2.17%reply rate at scale
Before Volente: Endeavor knew how to get customers for home-service companies, but relied on referrals, inbound and networking to get customers for itself.
What we did
- Tested 10+ angles; 3 got traction (a direct outcome, a personalized audit and a case study angle)
- Scaled the winners to 20,523 emails across 14,229 unique prospects
- Kept bounce at 1.62% and unsubscribes at 0.26% while scaling
- Wrote every email to read like one person reaching out to another
Read the full Endeavor Digital case study
AI Oasis · AI voice agents for solar and HVAC
Anahi Brito · Founder, AI Oasis How AI Oasis booked its first meeting within 60 minutes of launch
<60 minfrom launch to the first booked meeting
14 daysof domain warm-up first
1,500leads in the first campaign
500–1,000emails a day the system was built to send
Before Volente: AI Oasis, founded by Anahi Brito, was doing outreach manually, without proper domain infrastructure and without offers tailored to solar and HVAC. The goal was a system the company could own and run in-house.
What we did
- Mapped the market for solar and HVAC companies most ready for AI sales agents
- Bought new domains, warmed them for 14 days and configured the sending platform to scale safely
- Wrote 5 offers and a lead magnet: a free demo AI rep built for each prospect
- Launched the first campaign, then handed the whole system over (the build we now call the Plug-and-Play Pipeline)
Read the full AI Oasis case study
Blackwood Consulting · Sales consultancy for tech companies
Gabriel Fonseca · CEO, Blackwood Consulting How a sales consultancy found message-market fit for cold email in 42 days
42days to a scalable engine
1client signed from the first 7 days
~5,700emails in week one
6calls booked in a single week after the pivot
Before Volente: Founder Gabriel Fonseca had results and referrals, but no predictable outbound engine. The first offer had too many moving parts for a cold prospect.
What we did
- Week one: ~5,700 emails, 38 replies, 14 interested, 2 calls booked, 1 new client
- Tested five new offers and pivoted from founders and CEOs to sales titles, then to telehealth and B2B SaaS
- Added a lead magnet (a free outbound script pack for each prospect) with minimal copy
- After the pivot: 16 interested leads and about 6 calls in one week, more than the whole previous month
Read the full Blackwood Consulting case study
CEO Resource Board · Leadership consultancy · Vancouver
Linda Fontana · Managing Director, CEO Resource Board How a leadership consultancy got 12 manufacturing executives to confirm for a private roundtable
4,400cold emails sent
38qualified responses
12confirmed attendees
6executives in the room
Before Volente: Lead generation was 100% referral and network based. The goal: use cold outbound to fill an invite-only boardroom session for manufacturing leaders in Vancouver.
What we did
- Targeted CEOs, COOs, founders and senior operators at manufacturers in the Greater Vancouver Area
- Wrote 4 to 5 short, curiosity-led variations in the tone those leaders use
- Filtered out anyone who was not a fit for a small, focused group
- Ran a second campaign with added urgency as the event got close
Read the full CEO Resource Board case study
What results can I expect from cold email?
It depends on your offer, market and volume, so treat these as real examples rather than promises: 21 meetings in 60 days for a B2B consultant, 27 demos in 21 days for a SaaS platform, 49 interested leads in 44 days for a marketing agency. Across clients, our warm calls book 30 to 50% of interested leads on average, and 83% of booked calls qualify against the client's ICP. On done-for-you we guarantee 5 qualified meetings within 30 business days of launch.
How long does it take to see results?
Often days, not months, once the infrastructure is warm. AI Oasis booked a meeting within 60 minutes of launch, Blackwood signed a client from its first 7 days of sending, and LocalPipe had replies coming in within 24 hours. Finding the winning offer usually takes a few weeks of testing; Blackwood took 42 days.
Matt Forsyth
Founder & CEO, Volente Media
Matt leads strategy at Volente and makes sure every client's KPIs get hit. Volente is a full outbound team of GTM engineers, SDRs, senior warm callers and specialists that sends 150,000+ cold emails a month for agencies and B2B SaaS companies across the US and Canada. Matt personally reads every audit request. Connect on LinkedIn.
