How much does a cold email agency cost?
There are two ways to work with us. Here is exactly how each one is priced, what it includes and what else you should budget for.
Volente prices cold outbound two ways. Done-for-you is a flat monthly fee plus a small fee for each qualified meeting that shows, backed by a guarantee of 5 qualified meetings within 30 business days of launch. The Plug-and-Play Pipeline is one setup fee: we build your entire cold email engine, hand you the keys and your team runs it. Your exact quote depends on volume, channels and launch speed, so we confirm it on a 30-minute call.
What are the two ways to work with Volente?
Pick done-for-you if you want meetings on your calendar without running anything. Pick the Plug-and-Play Pipeline if you have someone in-house who can run campaigns and you want to own a proven system from day one.
Done-for-you outbound
Flat monthly fee + a small fee per qualified meeting that shows
- Sending infrastructure built and warmed in your name
- ICP targeting and verified lead lists
- Copy written from data on 150,000+ cold emails a month
- Every reply handled; senior warm callers call interested leads within 5 minutes*
- Nurturing and appointment setting until the meeting books
- Sales coaching on your calls from a pro with 3,500+ sales calls
- Guarantee: 5 qualified meetings within 30 business days of launch
Plug-and-Play Pipeline
One setup fee. No retainer.
- Lookalike domains and inboxes set up in your name, authenticated (SPF, DKIM, DMARC) and warmed
- Your sending platform configured for safe scaling
- Total addressable market mapped and your first lead list built
- Offers and copy written and tested on a live first campaign
- A walkthrough and handoff so your team can run and scale it
*Typical time from an interested email reply to our first call. Depends on time of day and client setup.
Which plan is right for me?
| Done-for-you | Plug-and-Play Pipeline | |
|---|---|---|
| Best for | Founders and sales teams who want qualified meetings without building or running outbound | Teams with someone in-house to run campaigns who want to own a proven system |
| How it is priced | Flat monthly fee + small fee per qualified meeting that shows | One setup fee, no retainer |
| Who runs it day to day | Volente | Your team, after the handoff |
| Replies and calls | We handle every reply and call interested leads within 5 minutes* | Your team |
| Guarantee | 5 qualified meetings within 30 business days of launch, or we keep working free or refund month two | A live, tested first campaign before handoff |
| Who owns the domains and inboxes | You | You |
Do you work on commission only, or pay per meeting?
No. Running outbound costs real money before the first meeting books: data, software, inboxes and people. Instead we share the risk. On done-for-you you pay a flat monthly fee plus a small fee per qualified meeting that shows, and it is backed by our guarantee.
What is the guarantee?
Our done-for-you plans guarantee 5 qualified meetings within 30 business days of launch. If we miss, you pick: we keep working for free until we hit it, or we fully refund your second month. We only count meetings with prospects who fit your ICP and actually show up.
What other costs should I budget for?
The sending infrastructure. Domains run about $11 to $15 each per year and inboxes about $3.50 each per month, and they are set up in your name so you own them. It is common for us to cover the domain costs. As a worked example, a starting setup of 10 domains with 3 inboxes each (30 inboxes sending about 20 cold emails a day, so roughly 600 emails a day) costs about $110 to $150 a year in domains and about $105 a month in inboxes. On the Plug-and-Play Pipeline you also pay for your own sending platform and data subscriptions, because your team runs the system.
What changes the price?
Four things: how many emails a month you need to send, how many separate audiences (ICPs) we are targeting, which channels are included (cold email, senior warm callers, LinkedIn) and how fast you need to launch. Expedited launches cost more than baseline launches. We confirm the exact number on a 30-minute call once we know your goals.
How fast can we launch?
Baseline plans launch campaigns in about 2 weeks. Expedited plans can go live in 5 to 7 days. New inboxes need roughly 14 days of warm-up before they send at full volume, which is why a plan that starts from zero takes a little longer.
Is a cold email agency worth the cost?
It is when the math on one closed deal covers the spend. Recent examples: a B2B consultant added 21 meetings and $12K+ in new monthly recurring revenue in 60 days; a marketing agency added $13.5K in new revenue from 49 interested leads in 44 days; a prospecting platform booked 27 demos and $54K+ in pipeline in 21 days. See the case studies for the full numbers. Use our outbound calculator to run your own.
Keep reading
Matt leads strategy at Volente and makes sure every client's KPIs get hit. Volente is a full outbound team of GTM engineers, SDRs, senior warm callers and specialists that sends 150,000+ cold emails a month for agencies and B2B SaaS companies across the US and Canada. Matt personally reads every audit request. Connect on LinkedIn.
Get your exact number in 30 minutes.
Tell us your goals and we will tell you which plan fits, what it costs and what to expect. If we are not a fit, we will say so.